The Hustle Family

Meet the hustlers who make it happen

27 nationalities, 30 people, one family

About us
Adam Pickering Ex-frontman, now backing vocals

Well someone had to go and start the whole blasted festival didn't they. It was me, I'm sorry.

Hustling since: ‘06

Tommy Farmyard Hockley Hustle Director

Hustle Collective & Notts Poetry Fest director. Once made a pie out of English breakfast tea, it was very nice. He also ran a record label and promoted upwards of 6000 shows before realising festivals were the love of his life. These days he runs festivals, creative projects, promotes the odd show here and there

Hustling since '06

Ben Welch Hockley Hustle / Young Hustlers Director

Ben first attended Hustle as a little teen and has been hooked on the hustle ever since. Loves community vibes, big parties and mad worlds colliding in a batshit and beautiful way. Ben also runs theatre company Sheep Soup and prances around on stages across the globe in high heeled boots and a glitter beard, looking rather sexy. Has a 3 year old Winnie and another baby arriving any day which may mean this is the first Hustle he will miss in 14 years.

Hustling Since: 2010

Alfie Eyden Hustle Designer

Snapped up by the hustle from Confetti as a fresh-faced 16-year-old newbie, Alfie has been branding the hustle festivals since 2016 and now Lectures in Graphic Design. He is also too busy making this website to finish his bio.

Hustling Since: 2016